For NBA teams, clips are on Synergy’s website 40 minutes after the buzzer so that teams can break down what went wrong or scout what’s upcoming. The continuous log means every Kobe Bryant isolation, turnover or post-up, in any quarter, against any team, with any specific lineup, for the entire year, is four clicks and four seconds away. The options are endless, almost overwhelming, and nearly instantaneous. Games or clips can be downloaded to laptops for offline editing before posting highlights to the site for coaches in different cities. The fan content might be scaled down slightly, but more importantly made user-friendly for the average user including some specific tailoring for fantasy folks. Synergy says the “sky is the limit” on content and how many ways they can slice and analyze the data. Specifics on access are still being worked out but most content should be free with some premium data requiring a subscription.
